Ponant is a luxury French cruise line renowned for its sophisticated, expedition-style voyages to remote and exotic destinations. Specializing in small-ship cruises, Ponant offers exclusive experiences to places like the polar regions, the Mediterranean, and Southeast Asia. Their ships combine comfort with exploration, featuring refined amenities, gourmet dining, and immersive, expert-led excursions. Ponant made history by becoming the first cruise line to visit the North Pole, marking a groundbreaking moment for the company with its specially designed polar expedition ships, which allow guests to experience the Arctic in unparalleled luxury.

Ponant caters primarily to affluent travelers seeking a high-end, intimate cruising experience. Most of their guests are discerning individuals in the 40-60 age range, although the line also attracts younger couples and retirees. Their clientele values exclusivity, culture, and sustainable, off-the-beaten-path exploration. With a focus on providing luxurious, personalized service, Ponant attracts guests who appreciate a refined and immersive travel experience, often choosing the cruise line for its smaller ships and tailored itineraries.